EVENT RECAP: Coffee and Jam #242


It was our second week back in EPIC, in their cool new event space. The Coffee and Jam community had the opportunity to hear entrepreneur Emily Heazlewood and the Chair of Canterbury Angels and Fullerton Markets; Gerald Carter.


We first heard from Emily Heazlewood. Emily is the Founder of Romer, an application for experiences, adventures, and activities. Her application, which is dubbed as the ‘Tinder for things to do’ is the fastest growing discovery application in New Zealand.

These are the steps she took while setting up Romer;


  1. Identifying a gap in the market, Emily found that existing websites didn’t offer information on different activities that one location offered.

  2. She narrowed down on a solution after considering various factors like time and all the options. She carried out extensive customer validation with the solution she had developed.

  3. Emily self-funded her business venture, this helped her case when she applied for investment from VCs and angels.

  4. She adopted the lean startup model and developed a Minimum Viable Product.

  5. Though she used services of a law firm for obtaining Trademarks, this can be done online too.

  6. Her mantra is that “growth lies in analytics”, she kept a close eye on the numbers.

  7. She used social media extensively for marketing and advises entrepreneurs to do A/B testing. She also advised others to post content on social media channels before launch as it helps in building credibility.

Emily is looking to expand to other markets in near future and has started using machine learning to further improve Romer’s user experience.

In the second half, we heard from Gerald Carter. Gerald has more than thirty years of experience in successfully managing businesses in various industry sectors which gave him extensive knowledge and experience in financial management and risk analysis. He advises and mentors startup and mid-level businesses to achieve financial sustainability in global markets, through innovation, financial management, market strategy and implementation.He spoke at length about what  Canterbury Angels. do, what their vision is for the city’s startup space and what they are looking for in enterprises that seek funding. Canterbury Angels invests between $ 50,000 to $ 500,000 in investable startups and provide them a pathway to success by giving access to a talented mentor pool.

These are the things which will make a venture investable;


  1. A meaningful idea which is scalable.

  2. Canterbury Nagels is looking for IP rich companies, IP could be anything that adds value to a venture/idea.

  3. A well articulated and researched strategy and business model.

  4. A strong governance structure.


The first step while applying for funding from Canterbury Angels is having a one-on-one session with Ministry of Awesome’s Startup Activator, so mail us at activate@ministryofawesome if you want to take that first step.

Canterbury Angels will be organising Pizza + Pitch where entrepreneurs can come and pitch their business idea before a panel. The next Pizza + Pitch is scheduled to happen at Greenhouse on the 5th of April.



  1. Stephanie Series is a marketing and communication management expert with over a decade of international experience in markets like Europe, Middle East and Africa. She is keen on helping New Zealand companies in expanding to international markets.


           Mail her at stephanie.serie@gmail.com if your firm could use her expertise.


  1. Angus Whitehead, is a Bachelor of ICT student in.ARA Institute who majors in software development. If you are looking for a software developer ring him at 0226092740 or mail him at anguswhitehead@me.com





Speaker one: Emily Heazlewood of Romer

Emily's passion for innovation and problem solving led her to help thousands of Kiwis get more out of their lifestyles while positively impacting social, mental and emotional long-term behaviours through her app Romer. After finding social media anything but social her goal was to get people to spend more time face to face challenging them to a new adventure every day they use Romer - whether it is trying a new food, a local walk or an activity they have never done before with friends.

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 Speaker two: Gerald Carter

Gerald's broad industry experience covers innovation, recognition, and development of opportunities, business development, financial management, market strategy and analysis, architecture, project management, feasibility analysis, and property development. He thrives on the excitement and challenge of strategising a project to completion. Gerald is the current CEO of Fullerton Markets, Asia's fastest growing brokerage firm.

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Coffee & Jam is Christchurch's longest running weekly meet up for entrepreneurial-minded people. It’s a great place to see ordinary people doing extraordinary things, be inspired, network, and share in an innovative space. Coffee and Jam is your opportunity to meet new people in the Christchurch entrepreneurial ecosystem and indulge in a little bit of free coffee, jam and bread.

If you have an idea you'd like to pitch get in touch with Gina at gina@ministryofawesome.com