Crowdfunding WorkshopJanuary 31, 2024
Going Global: Transforming NZ Startups into Global LeadersFebruary 21, 2024
Intangible Assets Free Info Session
5 MAR 2024
When: 8.30 AM
Where: Te Ōhaka - Centre for Growth & Innovation
The ‘aha’ moment in business happens when you realise people will never pay for what they can get for free. Unfortunately, this epiphany is often followed by a sharp intake of breath as you realise the assets driving your competitive edge are entirely undefended.
Today, this issue is being magnified even further as the use of AI grows. Many firms are quickly outrunning their headlights as previously hidden – and highly valuable – data becomes easily available to the masses. While regulatory bodies play catch-up to protect companies from AI risks and enforcement infringements, it’s critical to understand how to correctly manage your intangible assets to avoid giving away these valuable assets through traditional or digital channels or infringing on the rights of others.
Join Joel Hanrahan, co-CEO at EverEdge a global advisory valuation and corporate finance firm, as he shares insights, case studies and practical advice on the right questions to ask and actions to take to:
- Understand what assets are driving your competitive edge
- Mitigate intangible asset risk (including in relation to AI)
- Determine ROI as you move assets from concept to commercialisation
- Understand and articulate the value of your intangible assets