
EXPERTISE
Business Modeling
Culture Creation
Customer Success
Digital Marketing
Go-To-Market Strategy
Fundraising
Governance
Hiring
Leadership Coaching
Market Analysis
Market Research
Market Selection
Market Validation
Manufacturing
Operations
Overseas Expansion
People Ops
Product Development
Regulatory
Sales
Sales Operations
Sustainability
Software Development
BUSINESS MODEL EXPERIENCE
B2B
B2B2C
B2C
EXPERTISE IN THESE COUNTRIES
Austria
Belgium
Canada
China
Denmark
France
Germany
Italy
Netherlands
New Zealand
Norway
Poland
Spain
Sweden
Switzerland
United Kingdom
United States
Alex Cappy
CEO
Auckland
Alex Cappy is the CEO of Basis, which makes smart electrical panels. Previously, she was CEO of Hubs, a manufacturing platform that was acquired. Cappy also led UK Operations at Uber and served as a GM or Head of Ops at other start-ups.
Why are you passionate about working with startup founders?
I'm passionate about working with startup founders because I love sharing what I've learned, helping them avoid common mistakes, and watching them grow while building strong execution skills.
What experience do you have working with startup founders?
I've mentored in various forums, especially around women in tech, and have close friends who are founders who regularly seek my advice. I am a veteran of several startups where I worked with founders.

