EXPERTISE
Product Development, UX, Software Development, Market Validation, Business Modeling
BUSINESS MODEL EXPERIENCE
B2B, B2B2C, B2C
EXPERTISE IN THESE COUNTRIES
New Zealand, Israel
Avi Shenkin
Auckland
Avi Shenkin is a technologist and strategist who began her career as a full stack software developer, leveraging her technical expertise to bridge the gap between technology and business for practical and profitable solutions. As the founder of EndUser, she empowers non-technical teams to drive tech innovation, ensuring alignment between commercial goals and technical possibilities. Avi’s expertise lies in guiding early-stage ventures, revitalising stalled tech products, and steering projects towards success. Her approach combines strategic decision-making, coaching, and implementation, all aimed at creating value-driven outcomes.
Why are you passionate about working with startup founders?
Working with startup founders is genuinely exciting. The energy and passion can be contagious and make every challenge feel like an opportunity. I thrive on creating efficiency and focus amidst the excitement and challenges of early-stage growth. Startups often get caught in the whirlwind of enthusiasm, making implementation and overcoming hurdles difficult. I love unlocking paths, tackling problems, and finding creative ways to accelerate progress. As a firm believer in lean startup principles, I prioritise fast, focused execution, leveraging what works to drive momentum while ensuring the market validates the direction. It’s about propelling founders forward, staying on track, and building a solid foundation for long-term success.
What experience do you have working with startup founders?
At EndUser, I’ve worked with startup founders as a coach and consultant, guiding them from idea to implementation, prototype development, and strategy. As a founder of ventures myself, I deeply empathise with the challenges founders face and understand the demands of turning vision into reality. My hands-on experience allows me to offer practical insights and tailored solutions, ensuring their journey is both focused and impactful.