
EXPERTISE
Go-To-Market Strategy, Market Analysis, Product Development, Product Marketing
BUSINESS MODEL EXPERIENCE
B2C
EXPERTISE IN THESE COUNTRIES
Australia, Canada. New Zealand, United States
Brendan Vercoe
Strategy Catalyst
Auckland
2x founder of companies to spin out of PFR. Calocurb is a natural appetite suppressant from hops taking on weight-loss drugs. 2before is a natural sports nutrition pre-workout with the goal of educating Americans about NZ blackcurrants.
Why are you passionate about working with startup founders?
Having raised $2m+ twice I have learned hard lessons about the right investors. I believe the founders are the heroes of growing our economy and I want to help them make the right decisions about bringing on external capital.
What experience do you have working with startup founders?
I understand the personal stress of founding. Have started mentoring through NZ Business Mentors so developing experience with mentees. Also have access to frameworks for scaling purpose-led companies for new founders.

