EXPERTISE
Branding; Design; Go-To-Market Strategy; UX
BUSINESS MODEL EXPERIENCE
B2B; B2C
EXPERTISE IN THESE COUNTRIES
New Zealand; UAE
Caroline Polson
Client Services and Managing Director
Christchurch
Caroline is a passionate marketer, she thrives on collaborating with organisations and brands that aspire to infuse positivity and optimism into every aspect of their operations. With a background in both agency and client-side roles, she brings expertise in stakeholder engagement and creating and executing data-driven marketing strategies with a customer-centric approach.
Why are you passionate about working with startup founders?
My passion for working with and mentoring startups stems from helping navigate unique marketing challenges, the opportunity to work in an innovative and creative space, to help make an impact and to give back in any way I can, as I have been helped throughout my career. The learning is on both sides too, which is so rewarding.
What experience do you have working with startup founders?
This is new territory for me. So far, my mentoring and guidance roles have been within my professional capacity within organisations I have been part of. But as a startup founder myself, I understand the importance marketing can be to making or breaking a company and therefore would like to use my skills to support start-ups.