Digital Marketing; Go-To-Market Strategy; Branding; Hiring; Product Marketing; Public Relations; Pricing; Governance; Overseas Expansion; Fundraising; Sustainability; Business Modeling; Accounting; Culture Creation; Leadership Coaching; Market Validation; Market Selection; Market Research; Market Analysis; Operations
BUSINESS MODEL EXPERIENCE
EXPERTISE IN THESE COUNTRIES
Australia; France; Mexico; Morocco; New Zealand; Singapore; United Kingdom; United States
Director, fractional CMO
Helping Kiwi SaaS businesses go global is what gets Christelle up in the morning and she has twenty years’ experience in marketing, innovation and technology to back up her mission. As fractional Chief Marketing Officer, she is exposed to a wide range of technology – from sensor technology, data analytics, streaming, AI to blockchain – and she loves it. Throughout her global career, she has led teams in the entertainment and tech industries and founded her own tech startup. Christelle is a member of the board of La French Tech NZ, supporting NZ SaaS companies to enter French-speaking markets.
Why are you passionate about working with startup founders?
Proxi is my 3rd business venture. I understand what it takes to get a startup off the ground and the daily challenges founders face.
What experience do you have working with startup founders?
As a marketing leader, I've worked with founders from pre-seed to series B raises for 10+ years. I was a business advisor and lecturer at Tech Futures Lab's Master of Technological Futures for 3 years.