EXPERTISE
Market, Branding, Business Modeling, Go-To-Market Strategy, Market Research, Market Selection, Market Validation, Pricing, Product Development, Product Marketing, Market Analysis
BUSINESS MODEL EXPERIENCE
B2B, B2C
EXPERTISE IN THESE COUNTRIES
New Zealand
David Macken
fCPO
Auckland
Dave is a commercially savvy ‘product guy’ with specialist experience in commercialising and delivering new and unique propositions. His superpower is understanding target audiences and quickly communicating how products solve their problems. He has held senior product and marketing roles in technology businesses. As a facilitator, he can draw on his experience across all marketing disciplines to ensure any team can achieve the right outcome. Passionate about delivering great customer experiences – from idea to reality, Dave enjoys nothing more than helping companies ensure customer success.
Why are you passionate about working with startup founders?
As a New Zealander, I want NZ to be as successful as possible. This means helping NZ businesses be successful overseas by building successful products and loyal customers. This requires helping founders, plus I love people executing ideas.
What experience do you have working with startup founders?
For the last seven years, I have worked with a range of tech businesses to help them grow. This includes many founders.
