EXPERTISE
Market, Branding, Digital Marketing, Go-To-Market Strategy, Market Analysis, Market Research, Market Selection, Market Validation, Product Marketing, Public Relations
BUSINESS MODEL EXPERIENCE
B2B, B2B2C, B2C
EXPERTISE IN THESE COUNTRIES
Brazil, New Zealand
Diana Mendes
Founder & Strategy Director
Auckland
Diana is the Founder of Misfit Strategy, a startup studio powering startups with strategic expertise and marketing capability to turn ideas into successful ventures. She is passionate about building and scaling digital-native brands, bringing real-life experience as a co-founder and CMO of venture-backed startups in Sao Paulo to provide practical results-driven marketing advice.
Why are you passionate about working with startup founders?
I believe fresh ideas push the world forward. I'm passionate about supporting those who dare to challenge the status quo, because innovation is the way to design a better future. I also have understand what it's like to be an early-stage entrepreneur, the steep learning curve, the scarcity of resources and the belief in your vision despite all odds. It's not easy to turn ideas into successful ventures, but if some of our knowledge can make the road a little easier, it'll be privilege to help.
What experience do you have working with startup founders?
I have worked and founded early-stage startups as well as led teams whilst reporting directly to investors. Now, my day-to-day consists in developing strategies, launching new businesses and working closely with our startup clients to provide them strategic expertise and ongoing marketing support
