
EXPERTISE
Governance, Culture Creation, Leadership Coaching, Operations, Product Development
BUSINESS MODEL EXPERIENCE
B2B, B2C
EXPERTISE IN THESE COUNTRIES
New Zealand, United Kingdom
Jacqui Wales
Wellington
Experienced operator and coach helping NZ founders turn vision into action with structure, focus, and clarity. Supports startups with planning, prioritisation, and facilitation.
Why are you passionate about working with startup founders?
I'm passionate about working with founders because I know what it takes to build something from scratch and how isolating, high-stakes, and relentless it can feel. I love being the person who helping founders turn ambition into execution. I bring calm and structure where there's chaos, focus where there's overwhelm.
There’s nothing more energising than helping smart, driven people get unstuck, stay focused and create.
What experience do you have working with startup founders?
I’ve worked with startup founders as a coach, consultant, and founder myself. I’ve partnered with founders through roles at Xero, Callaghan Innovation and most recently Creative HQ.

