EXPERTISE
Go-To-Market Strategy; Market Analysis; Market Research; Product Marketing; Pricing
BUSINESS MODEL EXPERIENCE
B2B; B2B2C
EXPERTISE IN THESE COUNTRIES
Brazil; Chile; New Zealand; United States; United Kingdom; Mexico; Morocco;
Mariana Alencar
Auckland
Mariana is a marketing consultant and GTM strategist who helps early-stage startups define positioning, messaging, target audiences and growth strategy. She has led launches and GTM strategies at Kami, Xero, WayBeyond, Cin7, and Dell.
Why are you passionate about working with startup founders?
I love the energy and vision founders bring. It’s a stage where ideas can still evolve, and the right strategy can shape the future of a business and the impact it creates for customers.
What experience do you have working with startup founders?
I currently advise early-stage founders on building strong marketing foundations, including personas, value proposition, pricing, and GTM strategy, and have mentored Antler (a global early-stage VC firm) across different industries.