EXPERTISE
Culture Creation, Customer Success, Design, Go-To-Market Strategy, Market Analysis, Market Research, Market Selection, Market Validation, Product Development, UI, UX
BUSINESS MODEL EXPERIENCE
B2B, B2B2C, B2C
EXPERTISE IN THESE COUNTRIES
Australia, Canada, New Zealand, United States
Nicola Lindsay
Product Practice Lead
Porirua
Nicola has >17 years of product experience in a variety of industries, recently as Chief Product Officer for an established NZ based start-up, with customers in 15 countries, serving over 4,000 hospitality customers. At this start-up she developed the product vision, strategy and roadmap, recruited a product and UX team to execute the strategy and played a leading role in capital raising. In previous roles she's developed product strategies to move into adjacent markets, localized products from the US market for Australia and New Zealand markets and launched products that significantly grew market share and revenue. She has 8 year's experience building and growing product, design and UX teams.
Commercially astute, she is adept at identifying ideas that will create competitive advantage and win market share to grow customer and shareholder value.
Throughout her career Nicola is experienced in B2B (her preferred market segment), B2C and B2B2C.
Why are you passionate about working with startup founders?
Nicola has a huge respect and appreciation for start-up founders - for their creativity at identifying a market problem and bravery in throwing everything they have at trying to create a successful business. Nicola is deeply experienced in Product Management and likes to partner with founders to bring their vision to life through a sound product strategy and solid execution.
What experience do you have working with startup founders?
Nicola has worked directly with a start-up founder in her role as Chief Product Officer.