EXPERTISE
BUSINESS MODEL EXPERIENCE
B2B
EXPERTISE IN THESE COUNTRIES
Rach Whitehead
VP Marketing
Christchurch
Rachel Whitehead is a seasoned marketing leader with a knack for product marketing, go-to-market strategies, communications and growth tactics. She loves helping startups craft hybrid go-to-market plans that blend product-led and enterprise sales. With 10+ years of experience in B2B SaaS, she’s honed her skills taking startups in the Bay Area and Europe from their first million in ARR to their next $20m.
Why are you passionate about working with startup founders?
Building a company is tough, but there’s something exciting about tackling challenges, spotting opportunities, and figuring out the path to growth—kinda like solving a complicated but fun puzzle. Let's sit down and try figure out a couple of the pieces together.
What experience do you have working with startup founders?
Over the years I've worked with both technical and commercial founders, as a member of their team, and as an outside mentor and coach. I've helped them figure out big messes, avoid mistakes, and am a particularly good sparring partner for both operational and strategic planning. I've helped founders raise VC funding, define TAM, build ICPs, figure out messaging, design brand, hire teams and grow their revenue.