Branding; Design; Digital Marketing; Product Marketing; UX; Fundraising; Go-To-Market Strategy
BUSINESS MODEL EXPERIENCE
B2B; B2C; B2B2C; B2C2B
EXPERTISE IN THESE COUNTRIES
Australia; New Zealand; United Kingdom; United States
Richard is a design professional with over a decade of experience in the industry. He earned his Bachelor of Design in 2011 and embarked on his career journey in a prominent design and advertising agency before joining McCarthy, where he has dedicated the past nine years. In 2014, he became part of McCarthy's creative team, steadily rising towards becoming a Director in 2023.
Throughout his career, he has led numerous branding projects for prestigious clients such as Te Papa, Environment Canterbury, and ChristchurchNZ, with several projects earning recognition at the Australasian Design Awards. He has also been fortunate to assist various startup businesses, such as Blacks Avenue, Adaptdefy, LapStacker, and others, in establishing their brands and launching into the market.
Why are you passionate about working with startup founders?
Working with startup founders is a source of great passion for me. I find joy in collaborating with passionate and ambitious individuals who are taking their first steps in the business world. These entrepreneurs bring fresh and innovative ideas to the table, and I'm genuinely inspired by their drive. I've always felt committed to helping them transform their concepts into memorable brands and effective communication pieces. Witnessing these brands evolve over time is a deeply satisfying experience.
What experience do you have working with startup founders?
I've had the privilege of working closely with startup founders, supporting them in the establishment of their brands and the development of strategic marketing approaches. These experiences have offered me valuable insights into the distinctive challenges and opportunities encountered on the startup journey. Over the years, I've had the opportunity to collaborate with a number of startups, helping them shape impactful brand identities and execute effective marketing strategies. This hands-on involvement has granted me practical knowledge about the nuances of branding, design, and marketing in the startup realm, and it has enriched my ability to provide relevant and personalized guidance to emerging entrepreneurs.