Launch Club: Workshop 2 - Customer Discovery & Validation

Customer Discovery and Validation

This is the second workshop in Ministry of Awesome's Launch Club workshop series. At this session, you'll learn how to discover who your customers are, who your Early Adopters will be, what problem these people have and how they currently solve it. You will also learn some simple tools to validate your customers.

This workshop will be facilitated by Geoff Brash who has a vast background in validation and customer discovery. 

Geoff is the founder of GBJ Innovation. GBJ provides support to startup companies by supporting the startup ecosystem, providing direct one-on-one startup support, and operating startup ventures of its own. Prior to GBJ Geoff was a co-founder of SLI Systems and held positions of CFO, VP of Marketing, and VP of Business Intelligence. Under Geoff’s direction, SLI won the New Zealand Hi-Tech Awards Marketer of the Year in 2005. SLI was listed on the NZX in 2013. Geoff is the Programme Director of the Christchurch Lightning Lab Programme, committee member and former Chair of Canterbury Software, Trustee of Ministry of Awesome, and Board member of Canterbury Angels. Geoff holds an MBA from Massey University.

Interested? Secure your tickets right here.