Intelligent marketing drives growth. In this session, we will look at how to develop a brand and support it with impactful storytelling. We will look at how to develop an overarching marketing strategy and review some tactics that will execute that strategy. You will gain a solid introduction to various marketing channels, tools, and techniques that can help you build awareness of your venture with your target customers.
Michael Durie: Michael is an industry veteran with over 40 years of experience in marketing, his career spans all facets of marketing communications including PR, retail, advertising, and corporate marketing. He has worked in senior marketing roles with organisations like Australia Post, WestPac Cards, Mazda Motors NZ and NZ Herald among others. He is the Founder of Durie Associates, a strategic business development and marketing consultancy. He has tutored and mentored at various Australian and New Zealand universities.