Startup Breakfast Club: Startup Validation

Ministry of Awesome’s Startup Breakfast Club – powered by MYOB and sponsored by DHL - is your monthly morning caffeine hit where you’ll find valuable social networks, gain business insight, and find the critical support you need to power your venture forward.

Validating your business idea, product or service is an important part of the startup process. So whether you’ve got an established business, a new product, or just an idea, come along to our next Breakfast Club to find out how important market validation is for your venture’s success and then share in some quick tips and how-to’s. During the breakfast, our panelists will explore the different methods of validation, how you can use data and research to drive strategic decisions, how to source honest reviews, and how to shape all your findings up into a powerful value proposition.  

We'll be joined by:

  • Ashley Bass
  • Courtney van Beek  
  • Shelley Magic

There’ll be free flowing coffee and breakfast as usual, so secure your spot by registering for this FREE event today (click here)!


Ashley Bass

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Ashley Bass is a Senior Product Manager with experience in stages of product life cycle, from market validation and early go-to-market through growth and decline.  After more than 10 years working in high growth software companies in the US, Ashley is getting settled in Christchurch and excited to share her learnings and help advance the PM practice with the start up and software communities.  She is a co-founder of the Christchurch Product School Meet Up and currently works at Jade software, where she focuses on product, growth and go to market strategy.  

Courtney van Beek

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Courtney van Beek is a Senior Design & Innovation Consultant at Assurity Consulting who has worked in organisations ranging from Tech Startups, Construction, Logistics, and others. He has recently returned to Christchurch after 4 years working in Southeast Asia, where he helped design and scale a tech startup across the region.  He also helped recreate an award winning banking customer experience in the Philippines. Courtney is now applying his expertise in human-centred design for Canterbury businesses.

Shelley Magic


Based in Christchurch, Shelley is MYOB’s Product Marketing Manager by day and a small business owner by night. With over 15 years’ marketing experience in New Zealand and abroad, Shelley has worked with brands such as Vodafone UK, Nissan Europe, AMI and Meridian Energy. Having worked both in-house and within ad agencies, Shelley is very familiar with being held accountable for results, and the importance of starting every strategy with a plan.

The Startup Breakfast Club is ALWAYS sold out in advance, so register early to make sure you don’t miss out. Register by Wednesday 1st of May.

PS. While this event will always be free, we only distribute a select number of tickets. So if you think you might not make it, please do NOT book.