Sharing Sessions: Intangible Assets

Protect and value your competitive edge?

There is often an ‘aha’ moment in business when you realise that your competitors will never pay for what they can get for free. Unfortunately, this epiphany is then often followed by ‘oh sh*t’ as you realise you haven’t adequately identified and protected the assets that drive your company’s competitive edge.

Hosted by Ministry of Awesome, you will hear from intangible asset specialists EverEdge Global executive Paul Adams, CEO, as he explains why intangible assets are the key to growth and share insights, case studies and practical advice on the right questions to ask and actions to take to:

  • Understand what assets are driving your competitive edge
  • Mitigate intangible asset risk
  • Determine ROI as you move assets from concept to commercialisation
  • Understand and articulate the value of your intangible assets

Join us at Te Ōhaka for this special private session to learn about what really determines the value of your venture.

About Paul Adams, CEO, EverEdge Global

Paul Adams is the CEO of EverEdge, a global advisory, corporate finance and investment firm specialising in
intangible assets. EverEdge helps companies and capital providers convert intangible assets (such as data,
design, inventions, brands, software and content) into business impact: increased margins, market share
and enterprise value.

Paul has been ranked as one of the top intellectual property strategists in the world for the last ten years consecutively and is a prior recipient of the Global IP Leader Award.

Paul is a respected director of several New Zealand and Singapore based organizations and is also a
Founding Chair of Weave® – the New Zealand Centre for Leadership Excellence.

Prior to EverEdge, Paul served as Intellectual Property Manager for the New York Stock Exchange listed
Brunswick New Technologies. He was the founding incubator manager of The Icehouse Incubator, named
one of the top 10 technology incubators in the world by Forbes magazine. He has served on the advisory
board of the New Zealand government’s commercialisation vehicle Callaghan Innovation and on the Board
of Lewis Holdings, a $350M private investment vehicle.