The Launch Club : Startup Activation Programme

Ministry of Awesome Present The Launch Club: Startup Activation Programme

Launch Club is a Startup Activation programme tailored for early-stage entrepreneurs who want to spend focused time developing their venture and defining their pathway to success.

  • Awesome Benefits:

    YELLOW TICK BULLET POINT SmallSix 2 hour training workshops

    YELLOW TICK BULLET POINT Small4 X 30-minute mentoring sessions with Ministry of Awesome's Startup Activator


  • New Graphic workshop series


The programme is heavily interactive with each workshop led by sector experts on topics such as Customer Discovery, Validation, Pricing, Sales,  Marketing, Finance and legal foundations. There are also entrepreneurial spotlight sessions featuring successful founders and opportunities for continuous mentoring.  

Launch Club also offers 4 separate sessions of business mentoring so that each entrepreneur can check in and receive support during or following the conclusion of Launch Club.    Launch Club will introduce entrepreneurs to the dynamic startup ecosystem of our city where they can find powerful networks that will support their growth and success.


  • Vision and Customer Discovery

    This first session focuses first on gaining clarity around the ‘why’ of your venture.  We will focus on developing your startup’s ‘Vision’, ‘Mission’, and your long-term goals.   Then, for the second half of our session, we will work on identifying the market need and your potential customers.  You will learn the process of customer discovery, how to identify your early adopters, and defining an impactful value proposition.   


    Thursday 25th October 2018

    5.30 - 7.30pm, Kahukara Building, Ara Institute of Canterbury


    Prototyping and Validation

    This session takes a critical look at your product or service, explores your pricing and business model, then shows you how to quickly test your product with potential customers and optimise until you have traction. You will understand how to use prototyping to validate your product with your customers and what to do with their feedback in order to ensure your product meets a robust customer need.  


    Thursday 1st November 2018

    5.30 - 7.30pm, Kahukara Building, Ara Institute of Canterbury


    Business Model & Pricing

    In this session, we’re going to explore different types of business models and how each can be the key to building a sustainable enterprise.  You will through the lean business canvas and work through various business models to see which creates the best outcomes. You will then apply the detail - estimating the size of your market, what pricing might apply, what percentage of the market you might gain.  Finally, you will validate these assumptions.


    Thursday 8th November 2018

    5.30 - 7.30pm, Kahukara Building, Ara Institute of Canterbury



    Intelligent marketing drives growth.    In this session, we will look at how to develop a brand and support it with impactful storytelling.  We will look at how to develop an overarching marketing strategy and review some tactics that will execute that strategy.    You will gain a solid introduction to various marketing channels, tools, and techniques that can help you build awareness of your venture with your target customers.


    Thursday 15th November 2018

    5.30 - 7.30pm, Kahukara Building, Ara Institute of Canterbury



    Developing and maintaining a successful sales pipeline will be your single biggest challenge as an entrepreneur. In this interactive workshop,  participants will be introduced to various sales strategies, techniques, and the importance of developing a robust sales pipeline. This session will help in developing an understanding of the sales process and will teach you how to powerfully communicate your venture’s value proposition in order to achieve traction.


    Thursday 22nd November 2018

    5.30 - 7.30pm, Kahukara Building, Ara Institute of Canterbury


    Success metrics, legal foundations, and next steps.

    Having a grip on your success metrics is key to running a successful business operation.

    Our experienced accountant will show you which metrics to track to understand a company’s performance in real time.  Then we will look at the legal set up of your young business reviewing issues such as intellectual property, company ownership, licensing, and customer agreements.


    In the second half of this session, we will concentrate on your very next steps and how to build accountability into your growth process.  We will also look at developing strategic partnerships and how to effectively communicate your elevator pitch and build powerful networks.


    Thursday 29th November 2018

    5.30 - 7.30pm, Kahukara Building, Ara Institute of Canterbury

  • Startup Activation Programme

    Startup Activation Programme works as a launch pad for entrepreneurs in the city; giving them support and mentoring to make their venture market ready.  We also offer a range of educational offerings and networking opportunities for the startup community as a part of Startup Activation Programme. 

    An initial 30-minute session provides the opportunity to seriously discuss an idea, business, social enterprise, or project. 1 on 1 coaching sessions are available to anyone wanting to bring their ideas to the next level. 


    Ask us how you can participate in the Startup Activator Programme by emailing with a few lines about your idea and where you need help!

    Read more about this 1 on 1 coaching opportunity here.

“I wanted to get in touch with you both to pass on our sincere thanks for your facilitation of our Ideation Workshop as part of the Change Accelerator Programme. The past two weeks have been incredible and we have referred back to the notes from the workshop many times. The way you think and your energy, expertise and generosity seriously blow our mind.

Thanks again, this has been a phenomenal learning opportunity for our organisation and has led to significant growth and change and we really appreciate you being a part of that. You guys completely rock and if the Ministry are doing anything else over the next two weeks that I could tap into then I would love to hear!”
Karla Gunby