Mastering the startup fundamentals.

Your journey to startup success begins here. Mastering the following fundamentals won’t make your startup, but they sure can break it. Make sure your house is in order, and you’re giving yourself every opportunity to succeed on a global scale.

1. Defining your mission, vision, values, and strategy.
2. Telling a compelling, emotive story that inspires action from investors, customers, board members, or potential hires.
3. Refining your intimate customer knowledge via your Ideal Customer Profile (ICP), customer journey, and customer personas.
4. Understanding the different asset classes and business models of dilutive and non-dilutive funding options.
5. Maintaining up-to-date private capital investment resources, including pitch decks, cap tables, and data rooms.
6. Implementing and revising a company operating system that will allow for rapid scale, including technology stack and policies.
7. Identifying and measuring key performance indicators (KPIs) to make critical business decisions.
8. Having strong financial literacy and acumen for foundational business operations.
9. Possessing the appropriate legal policies, agreements, and structures for hypergrowth.
10. Knowing the tax implications of your decisions for all regions in which you operate.
11. Being familiar with employment laws for all types of staff in all applicable geographies.
12. Securing the correct level of business insurance for your customers, partners, and staff.