Location: Christchurch

Status: Part-Time Contract (approx. 24 hours per week)

About the Role

As Content & Communications Specialist, you'll tell the stories that showcase New Zealand's founders, celebrate innovation and connect entrepreneurs with the programmes, opportunities and people that help them succeed.

Working closely with the Marketing Manager, you'll create compelling content across digital, email, social media and web while supporting integrated marketing campaigns across Ministry of Awesome's portfolio of programmes, including Founder Catalyst, Startup Aotearoa, Electrify Aotearoa and other ecosystem initiatives.

You'll own the journey from story to screen — interviewing founders, writing compelling content, designing supporting assets, publishing across web, email and social media, and using data and insights to understand what resonates with our audiences.

This is a hands-on role for someone who loves storytelling but is equally comfortable building an email campaign in HubSpot, updating a website, creating a social asset, developing a presentation or coordinating content across multiple channels.

Success in this role is measured by the quality and consistency of our storytelling, stronger audience engagement, effective marketing campaigns and content that helps grow Ministry of Awesome's programmes, community and reputation.

About You

You are a creative communicator who loves turning ideas, conversations and founder journeys into compelling stories.

You have excellent writing and editing skills and enjoy interviewing people to uncover the moments, insights and experiences that make their stories worth sharing.

You understand that great content is more than words. You are comfortable creating visual assets, designing marketing collateral, updating websites and delivering content across multiple channels.

You are confident using marketing platforms and digital tools, including HubSpot, to build campaigns, publish communications and connect audiences with opportunities.

You are highly organised, detail-oriented and able to manage multiple projects and deadlines while maintaining a high standard of quality.

You enjoy collaborating with founders, programme teams, partners and the wider ecosystem to tell stories that create impact.

Most importantly, you are passionate about entrepreneurship and excited by the opportunity to showcase the founders building New Zealand's future.

What you'll be doing

1. Storytelling & Content Creation

Create compelling stories that showcase Ministry of Awesome, our founders and New Zealand's innovation ecosystem.

• Develop founder stories, startup profiles, coach profiles and ecosystem stories.
• Interview founders, coaches, investors, partners and community members.
• Research, write, edit and publish engaging content across web, email and social channels.
• Identify opportunities to showcase founder journeys, programme outcomes and ecosystem impact.
• Coordinate photography, video, imagery and supporting creative assets.
• Manage content approvals, feedback loops and publishing workflows.
• Maintain an editorial calendar and ensure a consistent pipeline of stories.

2. Campaigns & Communications

Support integrated marketing campaigns that drive engagement, programme participation and community connection.

• Plan and deliver email marketing campaigns from content planning through to delivery.
• Gather programme updates and translate them into engaging communications.
• Write newsletters, campaign emails and audience communications.
• Build campaign assets including landing pages, emails and social content.
• Develop clear calls-to-action that encourage audiences to engage.
• Schedule and publish communications across relevant channels.
• Monitor engagement and use insights to improve future campaigns.

3. Digital Content, Design & Brand

Create professional, engaging digital assets that bring Ministry of Awesome's brand and programmes to life.

• Design marketing assets including social graphics, templates, presentations, collateral and promotional materials.
• Create campaign assets that support programme promotion and event communications.
• Maintain brand consistency across all communications.
• Update website pages, landing pages and digital resources.
• Support content publishing and quality assurance across digital channels.
• Coordinate design requirements and manage one-off creative requests.

4. Marketing Technology & Operations

Use marketing systems and tools to deliver effective communications and campaigns.

• Build and send emails through HubSpot.
• Create and manage marketing lists, forms and campaign assets.
• Support workflows, automation and audience segmentation.
• Maintain accurate content schedules and campaign records.
• Monitor campaign performance and contribute insights.
• Support marketing reporting through data collection and analysis.

5. Event & Programme Communications

Create content that builds excitement, engagement and connection around Ministry of Awesome events and programmes.

• Develop event marketing content and communications.
• Create speaker, founder and partner profiles.
• Develop event newsletters, announcements and attendee communications.
• Create social media content and promotional assets.
• Support presentations, event collateral and branded materials.
• Capture founder stories, photography, video and content during events.
• Develop post-event storytelling that extends impact beyond the event itself.

Skills & Experience

We're looking for someone who combines creativity, storytelling ability and strong digital marketing capability.

You'll ideally have:

• 3–5 years' experience in content marketing, communications, digital marketing or a similar role.
• Exceptional writing, editing and proofreading skills.
• Experience interviewing people and developing compelling stories.
• Experience creating content across websites, email and social media channels.
• Experience building email campaigns using HubSpot or similar marketing automation platforms.
• Confidence designing marketing assets using tools such as Canva or Adobe Creative Suite.
• Experience managing website content through a CMS.
• Strong understanding of social media content planning and publishing.
• Excellent organisational skills and attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong collaboration skills and confidence working with internal and external stakeholders.
• Photography or video content creation skills are desirable.
• A genuine interest in startups, entrepreneurship and New Zealand's innovation ecosystem.